From first idea to shipped product.

“Nitzan is the person you want in the room as early as possible. He helped set the direction, then led the design, UX and delivery of a major front-end rebuild of a platform used daily across the justice sector. The result was a system that was simply easier to use, with accessibility and load testing to contract standard. Clear, reliable, and self-directed.”

“Nitzan took real pressure off me. He turned a chaotic backlog into a clear roadmap the business could rally behind, took over running the dev team, and brought a calm transparency to how we worked — then went on to lead the design and delivery of an entirely new product. Remarkably, he did all of it part-time.”

“Nitzan led the design and build of our product from an idea in our heads to working reality — a compliance platform for multi-site retail businesses. He translated what we imagined into workflows that genuinely made sense, coordinated the whole effort with unusual clarity, and pushed back when he needed to — usually with a better, more practical alternative. Precise, communicative, and efficient from start to finish.”

“For fifteen years Nitzan has been my technical lead on our most demanding projects — from large, integrated campaigns spanning app, web and advertising, to complex custom tools like a visual product builder that generates instant quotes. Whether he does the work himself or steers a dev team, it lands on time and on budget — and he's my trusted sounding board for product and business strategy. I bring him in when it has to be right.”